Li Auto is getting very popular in China with its unique products and strategy. Founded in 2015, Li Auto focuses on plug-in hybrid electric vehicles (PHEV) which pair an autonomously-powered motor with the traditional powertrain to provide complementary benefits of range and efficiency.
Li ONE, NIO's flagship model comes with a 1.2-liter range extender engine that supports its 40.5 kWh power system enabling up to an impressive total driving range of over nearly than above 800 kilometers. For mixed or long-distance use, this dual-powertrain solution deals with one of the main criticisms leveled against pure battery-electric cars --range anxiety--by providing a realistic choice for day-to-day commuting well as longer trips.
The sales of Li Auto are enough to prove its success in the market. Edge Computing|The company sold more than 130k units in 2023 (+50% yoy). The growth is in large part due to strong consumer demand for PHEVs and Li Auto’s prioritization of cost-effective, high-quality vehicles.
One of the reasons that StandBy wouldn't ever say it's a "tech company" falls away because technology and user experience is its focus. The Li ONE features a full range of advanced driver assistance systems (ADAS), including adaptive cruise control and lane keep assist, as well as the 15.7-inch touch infotainment display This improves safety and the ease of operation, making it more fun to drive.
In addition to a very appealing business model, Li Auto has its own innovative battery technology. Its proprietary range extension allows a vehicle to carry the batteries within rather than below it and include an efficient gas engine, effectively weakening or even abolishing range anxiety with no sacrifices in operation.
In 2024, Li Auto has unveiled the Li L9 a luxury SUV with a 6.6 kW range extender and ships standard with120 kWh battery pack. With a range of up to 1,000 kilometers (621 miles), the model is among those with farthest electric driving capabilities. The Li L9 would also offer premium features such as a 15.7-inch curved display and even a 23-speaker sound system to appeal to that crowd; consumers willing/able to spend much more on their cars than the average person.
In its corporate strategy, Li Auto is underlined by sustainability and innovation. The firm is spending generously in R&D where it incurs about 8% of its annual turnover as investments for these processes. A step further, the current commitment is a means to drive ongoing progress in EV technology and keep Li Auto at the top of its game amid fast-paced evolution in car-making.
Its success and consumer acceptance signify a successful positioning strategy that aims to satisfy consumer demand, as well push the bar of automotive tech forward. Read more at li china